ABOUT US

Back in 2013, founder Andrew Coulson, a familiar name in the global fitness and wellness community, asked a question no one had a good answer for:

‘Why can’t healthier snacks taste amazing?’

At the time, supermarket shelves were split between two extremes: Delicious but empty, or nutritious but joyless.

Andrew refused to accept that choice, so he set out to reinvent snacking from the ground up.

A WORLD FIRST!

A WORLD FIRST!

A WORLD FIRST!

A WORLD FIRST!

A WORLD FIRST!

After countless experiments, late-night tests, and fired-up determination, Novo created something the world had never
seen:

The world’s first Protein Chip – the innovation that led us to Protein Pops today.

Crunchy. Satisfying. Packed with real protein.

A snack that finally delivered both flavour + function.

THE ONLY CRISP TO GET EXCELLENT FOR ITS YUKA SCORE

THE UK’S NUMBER 1 PROTEIN CHIP!

THE UK’S NUMBER 1 PROTEIN CHIP!

THE UK’S NUMBER 1 PROTEIN CHIP!